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The BBC and ITV have confirmed that they will be offering Freesat from 2008. "The BBC's objective in launching Freesat is to support Digital Switchover by providing another way for licence payers to receive digital television channels and radio services, subscription free from the BBC and ITV," said BBC director general Mark Thompson. "Its primary purpose is to drive digital take-up in analogue homes, particularly in those areas which are out of digital terrestrial coverage. Freesat also offers a trusted free-to-view digital upgrade path that gives licence payers all the benefits of digital television (notably high definition capability) guaranteed free of subscription." Michael Grade from ITV said: "Freesat will build on the success of Freeview by offering viewers a simple and cost effective way of upgrading to digital TV. By filling in the current gaps in Freeview coverage, Freesat will ensure that a free-to-air, no strings attached option for accessing digital TV is available to the whole of the UK ahead of digital switchover. By offering HD capability we will future proof Freesat if, as expected, high definition television continues to capture the imagination of UK viewers."
Staff editor, Digital TV Section, April 2007 |
